Less stress.
More success.

Helping member associations reach new heights through their marketing.

It’s very easy to waste time and money on ineffective promotional activities when you’re working without a clear plan for your branding and marketing.

I’ve been guiding organizations for over 20 years through the marketing wilds, helping them to navigate the best path forward for their brand to thrive. I’d love to help you too.

Imagine having time to get through your to-do list, time to develop a robust promotional campaign and actual time to review past results to improve the next.

Freebie:

DOWNLOAD YOUR BRAND CONSISTENCY CHECKLIST

The best marketing acts like a conversation because it is one.

I believe the strongest campaigns are those that are emotionally compelling vs hard selling; shared across multiple platforms and using a game plan of consistency to lift a brand above the marketplace din.

You can save time, money and sanity by having an expert who understands the benefits and features of different marketing channels as well as thinks strategically to tie them all together into an effective plan for your organization.

I take a big picture approach to marketing. We aren’t just making a logo or brochure; we’re reinforcing why people should believe in your brand and your organization. I’ll work with you to define your message and mix it into all that you do — emails, website, membership renewals and more.

AUDITS & ANALYTICS

Knowing where we’ve been helps us know if we’re on the right track to where we want to go. Too often though looking at all the data regarding your organization’s marketing efforts can be confusing and overwhelming. I help my clients find the stories and trends within the stats and data results to help improve their promotional efforts, find opportunities and predict future growth.

BRAND PATH STRATEGY

Establishing a marketing plan keeps your team and goals focused, saving your organization valuable time and money. However, most marketing plans end up being long, jargon-filled documents no one ever looks at after their development. I work with my clients to thoughtfully create a big picture strategy that’s clear, useful and motivating for the long haul.

CONTENT ACTION PLANS

Aligning with your big picture marketing plan, goals and member journey, the content action plan delivers a tactical roadmap of where, when and what to get your messages, promotions and offerings in front of the right people at the right time. Our content plans go beyond online and consider your in-person and community placements too.

WORKING WEBSITES

Are you losing potential members and opportunities because of your current website’s design or functionality? I design websites that work. One which builds brand trust and performs well on any device. Making a site easy to find through search engines is part of every build. I specifically work in WordPress and can customize any theme.

hello

I’m Jeny D.

Marketing Director. Senior Account Manager. Website Producer. Creative Director. No matter the title I’ve held the self-motivation, curiosity and desire to exceed expectations has remained constant through my career.

I use my expertise as a marketing strategist, brand builder, project manager and graphic designer to help member-centric organizations clarify their identity, reach goals, and engage desired audiences.

Skilled at both “old school” and digital marketing, I work with my clients to develop clear brand paths that take in available resources, budgets and their membership “points of conversation” for success – more interest, more members, more renewals.

MORE ABOUT ME
Jeny is the most talented marketing professional I have ever worked with. She can do it all – strategy, artistry, technology. A great imagination and a joy to work with.
Stuart McCafferty

Owner, ChargeDefense and GridIntellect

One of her greatest gifts is that she is compassionate, understanding and patient with her clients who may not be technically savvy. She takes the time to explain things in a simple and easy to understand way.
Bronwyn Davis

Senior Major Accounts Manager, Monster

insights and ideas

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