Helping member associations reach new heights through their marketing.
It’s very easy to waste time and money on ineffective promotional activities when you’re working without a clear plan for your branding and marketing.
I’ve been guiding organizations for over 20 years through the marketing wilds, helping them to navigate the best path forward for their brand to thrive. I’d love to help you too.
Imagine having time to get through your to-do list, time to develop a robust promotional campaign and actual time to review past results to improve the next.
DOWNLOAD YOUR BRAND CONSISTENCY CHECKLIST
The best marketing acts like a conversation because it is one.
I believe the strongest campaigns are those that are emotionally compelling vs hard selling; shared across multiple platforms and using a game plan of consistency to lift a brand above the marketplace din.
You can save time, money and sanity by having an expert who understands the benefits and features of different marketing channels as well as thinks strategically to tie them all together into an effective plan for your organization.
I take a big picture approach to marketing. We aren’t just making a logo or brochure; we’re reinforcing why people should believe in your brand and your organization. I’ll work with you to define your message and mix it into all that you do — emails, website, membership renewals and more.
AUDITS & ANALYTICS
BRAND PATH STRATEGY
CONTENT ACTION PLANS
I’m Jeny D.
Marketing Director. Senior Account Manager. Website Producer. Creative Director. No matter the title I’ve held the self-motivation, curiosity and desire to exceed expectations has remained constant through my career.
I use my expertise as a marketing strategist, brand builder, project manager and graphic designer to help member-centric organizations clarify their identity, reach goals, and engage desired audiences.
Skilled at both “old school” and digital marketing, I work with my clients to develop clear brand paths that take in available resources, budgets and their membership “points of conversation” for success – more interest, more members, more renewals.
insights and ideas
As an association, one of the key aspects of ensuring member satisfaction and retention is effectively communicating the...
Our work lives today overflow with data and the ability to effectively communicate insights from raw numbers has become...
A content calendar is an essential tool for any organization looking to be proactive and stay on top of their content...
Test drive my thinking with a free mini audit
More than half of marketers say their biggest challenges are generating traffic and leads. Allow me to audit your website and give you some free, actionable feedback that can help you improve conversions and increase leads.