local business

Retail Marketing: Making An Impact

Retail Marketing: Making An Impact

In today’s market of choice, choice, choice, product marketers have a difficult task to not just get on the retailers’ shelf, they need to get on a customer’s mental brand shelf. That’s called brand positioning.

Retail Marketing: Making An Impact

Retail Marketing: Making An Impact

Have you ever just stared at an aisle in a mass retailer overwhelmed by the proliferation of products? We all have our "go to" brands but especially...

15 Local Event Ideas

15 Local Event Ideas

Coffee was especially strong this morning so I've been sitting here brainstorming ideas of local events - ideas that could be a draw for both local...

Farmers Market Booth Ideas

Farmers Market Booth Ideas

It's that time of year for farmers markets to open - are you ready for the competition? Eye-catching display in the works to lure over those...

About Me

Hello, I'm Jeny. With more than 20 years of experience in marketing strategy, brand positioning, and content development, I collaborate with clients to develop strategies and action plans to streamline their marketing and achieve their goals.

Recent Posts

  • #TipTuesday | Narrow your "share" b…
    Are your posts not getting the level of shares […]
  • 30 Marketing Ideas for Q1 2019 (January, February …
    It’s the start of a new year and I am so excited for 2019. I've pulled together 30-plus ideas for marketing and promoting your business over the next three months. Plus ways to appreciate your employees, customers, vendors and clients. […]
  • Marketing Minders #3 | Ideas for Farms &…
    Each week, I'll be sharing no more than three ideas that I think would work great for local farms and maybe other local businesses. This is my way of sharing a little #FarmLove to all those that provide me and my family fresh, healthy food (thank you, thank you!) […]